Warren St. John writes in the New York Times (though I read the article in The Chronicle) about a new marketing category: the metrosexual which describes men who are "just gay enough" or "flaming heterosexuals". In other words, they are fashion concious, buy hair care and skin products and are str8 as an arrow. This is where "Joe American" is going and, interestingly, he is being led there by gay men.

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